The Japan National Tourism Organization (JNTO) is encouraging Canadian travellers to look beyond the well-worn paths of Tokyo, Kyoto, and Osaka to discover the country’s lesser-known wonders.
“We actively encourage visitors to step off the beaten path and explore the diverse and captivating regions found across Japan,” said Yuka Suzuki, Executive Director of the Japan National Tourism Organization in Canada.
“Here, they'll uncover rich local culture, breathtaking natural landscapes, and exquisite local cuisine. We believe these unique experiences profoundly enhance any journey to Japan.”
Among the destinations JNTO is spotlighting is Tottori Prefecture, home to the Tottori Hanakairo Flower Park.
The year-round botanical attraction includes a one-kilometre elevated walkway with views of vibrant gardens nestled at the base of Mt. Daisen.
The park hosts a massive greenhouse dome displaying over 400 plant species—frequently used as a wedding venue.
In Tohoku, the Michinoku Coastal Trail stretches 900 kilometres along the region’s northeastern coastline, connecting Aomori and Fukushima Prefectures.
Nature lovers and hikers are rewarded with views of cliffs, forests, beaches, and fishing villages—and with them, moving stories of resilience following the 2011 earthquake and tsunami.
Thrill-seekers will find their fix in Gunma Prefecture, where Minakami has emerged as a top destination for white-water rafting. The Tone River, one of Japan’s three greatest rivers, powers rafting and canyoning adventures set against a backdrop of forests and mountains, all balanced by hot springs.
Fukui Prefecture’sDaihonzan Eiheiji temple is surrounded by quiet woods and mountain streams, the ancient monastery provides visitors the opportunity to participate in zazen meditation under the guidance of monks—a deeply reflective experience enhanced by the temple’s centuries-old architecture.
In Oita Prefecture, the hot spring city of Beppu showcases Japan’s geothermal power with nearly 3,000 thermal vents. While “The Hells” —a set of colourful and bubbling hot springs—remain popular, visitors are encouraged to dive into local traditions. From communal footbaths on street corners to spa rituals like sand baths at Kaihin Suna-Yu and mud treatments at Hoyo Land, Beppu’s wellness offerings are both relaxing and unique.
The local cuisine is equally memorable. At Jigoku Mushi Kobo, or “Hell’s Steaming Workshop,” guests steam their own meals using natural geothermal heat. “Eggs with gloriously fiery orange yolks,” and “shrimp, scallops, squid, and oysters steamed to their absolute peak of integrity and flavor,” are just some of the culinary delights on offer.
To explore more off-the-beaten-path experiences across Japan, visit: japan.travel/en/ca.
Topics From This Article to Explore
