After a long pandemic shutdown, Hong Kong says it is ready to once again welcome visitors from around the world. The destination is launching a major global promotional campaign under the theme "Hello Hong Kong," and will give away an astounding 500,000 free flights.
"Hong Kong is back on the map for global travellers, with more excitement to offer than ever before. We are extending a big welcome to the world through the 'Hello Hong Kong' campaign, inviting friends from everywhere as they return to one of the world's greatest tourism destinations," said Dr. Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB).
Hong Kong tourism officials unveiled a three-pronged strategy to bring visitors back:
Saying Hello from Hong Kong to the World
The "Hello Hong Kong" promotional campaign is being rolled out worldwide to send the positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors. The campaign will be broadcast on 3,000 platforms worldwide. A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans and Hong Kong celebrities, including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city's array of thrilling new experiences.
Welcoming Global Travellers with An Unprecedented Giveaway
To entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 air tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers -- Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines. Details about ticketing will be announced closer to the launch date.
Jack So, Chairman of Airport Authority Hong Kong, said: "These tickets were bought at the worst time of the pandemic, showing our confidence in the future of Hong Kong's aviation industry. The campaign will generate a multiplier effect on boosting air traffic and enormous publicity for Hong Kong."
In another welcome gift for travellers, an array of offers from over 16,000 outlets across the city have been put together by the HKTB. At the initial stage, at least 1 million "Hong Kong Goodies" visitor consumption vouchers will be given out, covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, as well as attractions.
The Aqua Luna's junk passes in front of the lights of Hong Kong, as seen from Kowloon. (Photo by Paul Heney) (Photo by Paul Heney.)
Showcasing Hong Kong's New Experiences and Events
Most notable among the dozens of new developments in Hong Kong are M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, the new night-time show "Momentous" at Hong Kong Disneyland and enhanced waterfront promenades offering spectacular new ways to admire Victoria Harbour.
Hong Kong will host more than 250 events and festivals across 2023. Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations.
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