The Bermuda Tourism Authority (BTA) brought its tourism pitch directly to Canada, hosting two events in Toronto aimed at boosting the island’s visibility as both a leisure and business destination.
On April 23, four members of Bermuda’s business development team visited Toronto for a one-day sales roadshow, including an Afternoon Tea with travel advisors and a dinner with meeting planners and corporate buyers.
“Canada is an important growth market for Bermuda and now is a critical time for the destination to be on the ground and engaging with travel trade partners, advisors and MICE buyers,” said Jamari Douglas, Vice President, Marketing, PR and Communications for the BTA.
“Connecting in person gives us an opportunity to showcase Bermuda’s signature charm and offerings, while fostering strategic relationships with key players in the market."
According to the BTA, building relationships with Canadian travel advisors and planners is a top priority for 2025, as the organization works to grow visitation and expand the island’s reach in key international markets.
The BTA delegation included Chris Keane, Director of Sales; Donna Douglas, Assistant Director of Sales; Jamion Simmons, Sales and Events Manager; and Chris Crumpler, Assistant Director of Business Development.
They were joined by Nicole Conrad, Business Development Director for BermudAir, who shared updates on the airline’s service from Toronto, Halifax, and Montréal.
The first of the day’s events, a Travel Trade Tea Party at the St. Regis Toronto, welcomed 30 travel advisors and representatives from Air Canada and TravelBrands. Inspired by Bermuda’s British heritage, the afternoon gathering included a destination presentation and updates on new hotel offerings and flight routes.
In the evening, the team shifted focus to the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, hosting 25 corporate buyers and meeting planners for an intimate dinner and reception. Guests were treated to Bermuda’s national cocktail, the Dark ‘n Stormy, as part of the effort to position the island as a prime location for business travel and events.
In addition to in-person networking, the BTA team took their message to the airwaves.
Jamari Douglas and other representatives appeared on Sauga 960 AM, a Mississauga-based radio station, to speak directly to Canadian listeners about Bermuda’s appeal, accessibility, and growing airlift from major cities.
According to the BTA, the media appearance was part of a broader strategy to amplify Bermuda’s presence beyond industry circles and connect with the Canadian public.
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