TravelBrands has promoted Christian Roussin to Director of Sales (Quebec) & Strategic Development, as the company prepares for the retirement of longtime industry leader Lina Côté later this year.
In his new role, Roussin will oversee sales strategy in Quebec, focusing on partner relations, agency engagement, and growth initiatives.
According to a press release, Roussin brings 25 years of experience in the travel sector to the role.
Over the past year, he served as Senior Manager of Strategic Development, leading cross-functional initiatives and working closely with both internal teams and external partners.
“Christian’s deep industry knowledge, collaborative mindset, and passion for the travel advisor community make him the perfect choice to take on this expanded role,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., the parent company of TravelBrands.
“He leads with integrity and vision, and his ability to inspire others while building strong relationships will continue to elevate our presence across the Canadian marketplace.”
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