Barbados Unveils "Feels Like Summer" Campaign

Image: The beaches of Barbados are ideal for water sports. (Photo via BTMI).
Image: The beaches of Barbados are ideal for water sports. (Photo via BTMI).
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:35 AM ET, Fri December 22, 2023

The Barbados Tourism Marketing Inc (BTMI), in partnership with Book Barbados, has announced the launch of its "Feels Like Summer" campaign, inviting travellers to experience the beauty and warmth of Barbados while enjoying digital credits of up to BBD$400 (USD$200).  

The booking window is set to run from December 26, 2023  to February 6, 2024, with registration for the digital credits opening from December 26, 2023 to March 31, 2024. 

The campaign's travel window spans from April 16 to September 30, 2024, providing ample time for visitors to soak in the sun-drenched landscapes of Barbados. Note that blackout dates apply from June 4 to 30 and July 29 to August 11.

To qualify for the "Feels like Summer" promotion, travellers must meet the following criteria: 

·      Must be 18 years and older. 

·      Hold a valid reservation at a participating property. 

·      Book a minimum stay of seven (7) nights. 

rum, barbados, BTMI, Barbados Tourism Marketing, cocktail

Barbados is the birthplace of rum, a key ingredient in many tropical cocktails. (photo via BTMI) (Photo Credit: (photo via BTMI))

The Summer Offer 

Approved travellers meeting the promotion requirements will be eligible to receive summer digital credits: 

·      11+ Nights: Up to BBD$400 (USD$200) 

·      7-10 Nights: Up to BBD$300 (USD$150) 

These digital credits can be redeemed exclusively through the BookBarbados Trip Planner at participating Experiences, Shopping, and Food Establishments. The credits will be issued in denominations of up to BBD$100 each, with each approved traveller entitled to claim one digital credit per participating business. Please note that no refunds or cash equivalents will be provided.  

Registration for the campaign officially launches on Boxing Day, December 26th. Click here for more information. 

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