Suri Pillai Launches Niche Online Retailer RiverCruiseNetwork.com

Image: Suri Pillai, founder of Discount Coach Tours, has launched niche online retailer River Cruise Network. (LinkedIn)
Image: Suri Pillai, founder of Discount Coach Tours, has launched niche online retailer River Cruise Network. (LinkedIn)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:09 AM ET, Wed July 13, 2022

Suri Pillai, founder of niche travel brands Discount Coach Tours and Wed in Destination, has launched another niche online retailer, this time with the focus on river cruising.

Pillai says RiverCruiseNetwork.com aims to take the hassle out of complex river cruise bookings and to match individual needs with the right river cruise partner.

"This is one of the many firsts I have launched, we currently work with all major and well-represented river cruise operators including Avalon, Uniworld, Viking, AmaWaterways, Scenic and Emerald," Pillai says.

He adds that the company is also in talks with other river cruise operators to represent them in North America, including Viva-Cruises, Amadeus, Croisi Europe, A-Rosa and others. "The opportunities are enormous," Pillai says.

In August 2020 as the pandemic raged, Pillai launched a Destination Wedding online retail business named Wed in Destination (WID). In the company's first full year it booked 110 weddings.

"By creating individual brands for each niche, we invest and spend considerable time training our employees who become experts in the shortest period as the learning curve is steep," Pillai says.

"When customers come in contact with our experts in any of the niches, they quickly realize they are talking to a specialist and feel extremely comfortable in booking with us."

You can contact [email protected].

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