Sommer & Herrera To Take The Helm At Norwegian As Del Rio Retires

Image: Frank Del Rio will retire from Norwegian Cruise Line Holdings on June 30. (Fair Use)
Image: Frank Del Rio will retire from Norwegian Cruise Line Holdings on June 30. (Fair Use)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:36 AM ET, Tue March 21, 2023

Norwegian Cruise Line Holdings Ltd. president and CEO Frank Del Rio will retire this summer after an industry-changing, three-decade career in the cruise business.

NCLH operates NCL, Regent Seven Seas Cruises and Oceania Cruises. Del Rio founded Oceania in 2002 and has led NCLH since 2015, through some of the brightest and darkest days in the industry's history.

Preparing for life after the dynamic Del Rio, Norwegian Cruise Line announced the appointment of David J. Herrera as the brand's new president effective April 1, 2023.

Katy Perry, godmother of Norwegian Prima, with NCL President and CEO Harry Sommer
Harry Sommer is moving up to a new role as CEO of Norwegian Cruise Line Holdings. (Norwegian Cruise Line)

Current NCL president Harry J. Sommer will transition to a new role as president and CEO of Norwegian Cruise Line Holdings Ltd. (NCLH), the parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective July 1, 2023. The 68-year-old Del Rio will step down from his position and the company's board of directors on June 30.

Herrera named NCL's Chief Consumer Sales and Marketing Officer
David Herrera is taking the helm at Norwegian Cruise Line. (Norwegian Cruise Line)

Herrera has been with NCL since as Chief Consumer Sales and Marketing Officer, and previously served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Holdings from 2012 through 2015.

"David and I have worked closely together for almost a decade expanding NCL's global presence and shaping its future," said Sommer. "With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, David is a key contributor to NCL's success, and I am certain he will continue to guide the NCL brand on an accelerated path forward."

Herrera had this to say: "I am honoured and humbled to be given the opportunity to lead the passionate and incredible team at NCL, as well as to continue to work alongside Harry and our stellar leadership group to build on our strong momentum. It is going to be another milestone year for us as we continue the Prima Class rollout, and I am looking forward to leading our team and guests along this exciting journey."

Herrera's appointment as NCL President, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer, and 15-year NCL veteran Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera to further expand the Brand's international footprint.

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