Scenic Group Releases New Impact Report

by Noreen Kompanik
Last updated: 1:00 PM ET, Wed June 25, 2025

Scenic Group, the pioneer in luxury yacht, river cruising and land journeys has released its 2024 Impact Report.

The report reveals tangible progress in responsible travel through the group’s “Cherish the Planet” initiative aligned with the UN’s 12 Sustainable Development Goals, and outlines advancements in sustainability, equity and community engagement across its luxury river and ocean cruise operations.

Key report highlights include: 

• Reduced waste: Cut plastic waste intensity across ocean operations by 27 percent and decreased wastewater intensity by 13 percent.
• Sourced sustainably: Produced more than 21 million gallons of freshwater onboard ocean vessels, reducing reliance on port resources and returning 92 percent of onboard water safely to the environment. River water consumption decreased by 18 percent compared to 2023.
• Supported communities: Expanded the Clean Water Program to a kindergarten in Vietnam’s Tra Bong District, delivering safe drinking water to more than 200 students and staff. Also strengthened partnerships in Egypt that support cultural preservation and local artisans.
• Advanced equity: Achieved 51 percent female representation across management roles and narrowed the company’s gender pay gap.

“This year, we focused on what the data reveals: where we’re improving efficiency and how our commitment to responsible practices is making a difference for guests and the destinations we serve,” said Phil Jordan, Director of Sustainability at Scenic Group.

“We remain focused on driving long-term impact through innovation, strategic partnerships and guest experiences that reflect a deep respect for the planet," Jordan continued.