by Natasha Lair
Last updated: 10:00 AM ET, Mon April 27, 2026
MSC Cruises is expanding its focus on multigenerational travel with new family entertainment offerings aboard its upcoming flagship, MSC World Asia.
The ship will operate seven-night itineraries calling at destinations including Barcelona, Marseille, Messina, Civitavecchia (for Rome), Naples and Valletta.
At the centre is a new “Family Aventura District,” designed as a hub for shared activities across age groups. The space includes The Clubhouse, The Harbour and the Doremiland kids club, alongside the Luna Park Arena.
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“As a family-owned company, MSC Cruises knows what it takes to keep the whole family happy on holiday, with tailored family entertainment activities and facilities for guests of all ages,” said Steve Leatham, Vice President of Entertainment.
MSC World America LEGO Family Parade (Photo Credit: MSC)
“On board MSC World Asia, family entertainment will reach new heights - bigger, bolder and more innovative than ever. Featuring our widest range of programs yet, alongside immersive, interactive and personalized experiences for everyone from toddlers to teens, families can expect truly extraordinary moments at sea.”
New features include an interactive Luna Park Arena, where digital technology transforms the floor into a gaming space. The venue will host three game shows: Code Breakers, Labyrinth and Chart Toppers.
The Clubhouse will serve as a central indoor space for family activities, offering a LEGO Family Zone, roller skating, bumper cars and sports programming. It will also include updated versions of existing onboard experiences such as Guinness World Records challenges and MasterChef at Sea Juniors.
Teen entertainment on board MSC World Asia is elevated (Photo Credit: MSC)
Outdoor space The Harbour will include a rope course, waterslides and what MSC says will be Europe’s first overwater swing.
“For us, the greatest reward is seeing the joy on families’ faces when they discover something completely new,” said Matteo Mancini, Family Entertainment Development Director.
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“On MSC World Asia, every experience has been designed to surprise, inspire and spark imagination. We’ve pushed creativity to new limits, and we’re confident guests will leave genuinely amazed.”
Teen programming is also being expanded, including events hosted by a new AI avatar named Yuna, with themed parties.
Doremiland, located on Deck 19, will span more than 10,000 square feet and include age-specific areas, gaming technology, a Formula 1 simulator and LEGO-themed rooms.
The rollout reflects continued investment by MSC Cruises in family-focused onboard experiences as demand for multigenerational travel grows.
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