AI, Cruises Take Centre Stage at ACTA's Biggest-Ever Grand Trade Shows

The Association of Canadian Travel Agencies and Travel Advisors (ACTA) has released details of its 2026 Grand Trade Shows, which will take place as part of the organization's Travel Industry Summits in Toronto, Montreal and Vancouver this fall.

According to ACTA, the trade shows will be the largest the association has held in Canada, bringing together travel advisors, agencies, suppliers, destinations and industry partners for networking, business development and educational opportunities.

Travel advisors attending the events will have access to what ACTA says is a record number of exhibitor booths showcasing destinations, products and services. Complimentary food and beverages will be available throughout the trade shows.

A dedicated Cruise Pavilion will return to the Toronto and Vancouver events, featuring more than 25 cruise brands representing river, expedition, luxury, premium and contemporary ocean cruising. Advisors will have the opportunity to meet with cruise partners, learn about new ships and itineraries, and expand their knowledge of the cruise sector.

The Toronto summit will also include an educational session titled "Can You Be Found but Not Seen?" presented by Ryan McElroy, CEO of Travel Agency Tribes.

The interactive presentation will examine how artificial intelligence-powered answer engines are changing the way travellers research and book vacations. The session will introduce advisors to Answer Engine Optimization (AEO) and explore how authentic, story-driven content can help improve online visibility and connect with prospective clients.

The Grand Trade Shows form part of ACTA's annual Travel Industry Summits, which also feature a General Assembly with keynote speakers, leadership panels and discussions focused on trends and issues affecting Canada's travel industry.

Attendance is complimentary for travel advisors and includes food and beverages throughout the day.

While exhibitor space is sold out, travel advisor registration remains open through ACTA's events website.

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