Cruise industry veteran Katina Athanasiou will join Celebrity Cruises as Vice President of Sales, the Americas, effective January 3.
With more than 20 years in the industry, Athanasiou brings a wealth of experience to the Celebrity Cruises sales organization, including most recently serving as Senior Vice President, Sales at Silversea Cruises.
Prior to that, she held the role of Chief Sales Officer for Norwegian Cruise Line Holdings, among a variety of other sales management roles for the line's brands.
In her new role, Athanasiou will be responsible for driving the sales strategy across trade booking channels in the Americas, including Field Sales, National Accounts, Inside Sales, LATAM Sales, Sales Communication, Training & Development, and Sales Support. She will report to Dondra Ritzenthaler, senior vice president of sales, The Americas.
"Katina has a proven track record in the travel and hospitality industry, and she really understands how to drive business in the Americas," said Ritzenthaler. "Her experience and knowledge will be an invaluable asset as our fleet grows and offers a variety of options to sail to every continent."
"Throughout my career, I've watched Celebrity grow as one of the most formidable travel brands and sales teams in the industry," said Athanasiou. "I'm incredibly honoured and proud to now work with Dondra, the team and our partners to continue to launch the innovative Edge Series of ships, along with highlighting the truly unique relaxed luxury 'resort at sea' vacation experience only Celebrity provides."
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