Royal Caribbean Group is going all-in on SpaceX's Starlink - making the company the first in the cruise industry to adopt its high-speed connectivity for a better onboard internet experience for guests and crew fleetwide.
The broadband internet service developed by entrepreneur Elon Musk will be installed on all Royal Caribbean International, Celebrity Cruises and Silversea Cruises ships, along with all new vessels for each of the brands.
Deployment of the Starlink technology across the fleet will begin immediately, leveraging the insights obtained from the trial onboard Freedom of the Seas, which the company says has received "a tremendous amount of positive feedback from guests and crew." The installation is slated to be completed by the end of the first quarter of 2023.
"Our purpose as a company is to deliver the best vacation experiences to our guests responsibly, and this new offering, which is the biggest public deployment of Starlink's high-speed internet in the travel industry so far, demonstrates our commitment to that purpose," said Royal Caribbean Group president and CEO Jason Liberty.
"This technology will provide game-changing internet connectivity onboard our ships, enhancing the cruise experience for guests and crew alike. It will improve and enable more high-bandwidth activities like video streaming as well as activities like video calls. Using Starlink is one more example of our continued focus on innovation and excellence for our guests, our crew, the communities we visit and our shareholders."
Faster and more reliable internet will also make it easier for guests and crew to remain connected to work, family and friends - no matter where they are in the world
"Royal Caribbean Group selecting Starlink to provide high-speed, low-latency internet across their fleet will make their passengers' getaways even more luxurious," said SpaceX Vice President of Starlink Sales Jonathan Hofeller. "We couldn't be more excited to work with Royal Caribbean Group to ensure travellers at sea can stay connected with a great internet experience."
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