HX To Make Big Push In Canada With Expanded Team Led By Carla Brake

Image: Clockwise from top left: Carla Brake, Jennifer Kennedy, Kent Phillips and Ian Kivell (Photo Credit: HX)
Image: Clockwise from top left: Carla Brake, Jennifer Kennedy, Kent Phillips and Ian Kivell (Photo Credit: HX)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:30 AM ET, Fri January 12, 2024

Formerly Hurtigruten Expeditions, the brand now known as HX is making a major effort to expand Canadian sales, with the appointment of Carla Brake as Senior Sales Director, Kent Phillips as BDM for Western Canada and Ian Kivel in the same role for Eastern Canada.

Long-time sales executive Brake was most recently Senior Director of Business Development for the Globus family of brands and Avalon Waterways. Previously she held the post of Vice President of Sales at Insight Vacations. She can be reached at [email protected].

HX logo

The new name and logo for Hurtigruten Expeditions. (Photo Credit: Hurtigruten)

Phillips, the new HX Business Development Manager, Western Canada, brings over seven years of experience as a Senior BDM at Exodus Adventure Travels, specializing in active adventure travel and polar expeditions. He can be reached at [email protected].

Kivell, the new Eastern Canada BDM, previously served as a travel manager at Flight Centre and a Sales & Business Development Manager at Contiki Holidays. Based in Hamilton, he is also a Professor of Tourism at Mohawk College. Kivell can be reached at [email protected].

In another appointment, HX has named Jennifer Kennedy as business development manager for the Southeast U.S.

Sheralyn Berry, General Manager for HX (Hurtigruten Expeditions) in the Americas

Sheralyn Berry, General Manager for HX (Hurtigruten Expeditions) in the Americas

“I am excited to announce the expansion of our team, a significant step in our commitment to building and nurturing long-lasting partnerships with the travel trade. Ian, Carla, Kent and Jennifer will play an integral role in equipping our valued agents and advisors with the support they need to thrive in the growing expedition cruise industry and promote HX,” says Sheralyn Berry, General Manager for HX in the Americas.

Hurtigruten Expeditions, Antarctica, Cruise

Hurtigruten Expeditions, Fridtjof Nansen Ship, Antarctica(Photo by Lauren Breedlove)

HX has identified Canada as a key growth market, and says the new hires will build stronger relationships with travel advisors, ensuring they have the support they need.

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