by Natasha Lair
Last updated: 7:00 AM ET, Fri January 9, 2026
Hurtigruten announced Wave season incentives for travel advisors, introducing a new trade-only Monthly Exclusive Offer that provides 50% off select sailings.
The new offer is in addition to Hurtigruten’s broader Wave promotions, which include discounts of up to 30% on select departures through 2026 for clients, as well as the return of its travel advisor incentive, “Sell Three, Sail Free.”
This year’s Wave season also includes peak summer departures and sailings during Norway’s Midnight Sun.
The cruise line is also increasing capacity on its Signature Svalbard Line, doubling sailings this summer following strong demand since the itinerary launched in 2023. Many of those departures are included in the current Wave offers.
“Our trade partners are invaluable to our business and we are always looking for innovative ways to provide them with new tools, direct advisor programs, exclusive deals, and creating the most value for their clients,” said Carly Biggart, Head of Hurtigruten in the Americas.
“Norway offers travelers so much, from coolcationing, off-peak season allure, slow travel and more recently, the emergence of its culinary scene, so it’s no surprise there’s a continuous increase in demand for Norway.”
Biggart added that Hurtigruten recorded its strongest-ever sales in North America last year, crediting travel advisors for the results.
“With the promise of the Midnight Sun, Northern Lights, our new and popular Svalbard tours, and record sales on Signature’s Svalbard Line, we are confident we have the right offering for our partners’ clients that are looking for a truly unforgettable travel experience,” she said.
Hurtigruten’s Wave offers are bookable until March 1, 2026.
Eligible sailings include the line’s Original Coastal Express itineraries, which have been operating since 1893, as well as its newer all-inclusive Signature Voyages, including the Svalbard Line and the North Cape Line. Summer sailings on both the Original and Svalbard Line itineraries are among the highlighted departures.
The new 50% off Monthly Exclusive Offer for travel advisors will be refreshed at the beginning of each month, with bookings available until the final day of that month.
Details are posted on Hurtigruten’s promotional pages and its dedicated travel advisor portal.
The “Sell Three, Sail Free” promotion also returns for Wave season. Travel advisors who sell three cabins by March 1, 2026, for sailings departing on or before December 31, 2026, will earn a free cruise, which must be taken by the end of 2026.
Hurtigruten also noted continued demand from solo travellers and confirmed it maintains an always-on reduced single supplement for selected sailings throughout the year. Eligible departures are listed on the cruise line’s solo traveller page.
Topics From This Article to Explore
