AmaWaterways has announced the promotion of Michal Maguire to vice president, marketing.
In her new senior leadership role, Maguire will assume responsibility for the river cruise company’s strategic and tactical marketing, continuing to cultivate strong relationships with travel partners and develop a customized approach to guest communications and lead generation.
Digital marketing specialist Maguire joined AmaWaterways in 2019, bringing with her nearly 20 years of experience successfully leading top-performing marketing teams for leading travel brands within the cruise and theme park sectors.
Prior to taking on the role of vice president, marketing, Maguire led the AmaWaterways Integrated Marketing Team, where she was responsible for the personalization and optimization of travel advisor and guest communications across all digital channels, including email, website, mobile app and social media.
“Michal has done a tremendous job over the past four years in her role as senior director, integrated marketing where her creativity, vision and expertise in multi-channel marketing has helped position AmaWaterways as the leader in luxury river cruising,” said Rudi Schreiner, co-founder and president of AmaWaterways.
“Our sales for 2023 and 2024 are booming and we are confident that under Michal’s leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalized vacation experiences.”
AmaWaterways recently celebrated 21 years of river cruise operations. Its fleet of 29 innovative ships offers guests a choice of more than 35 itineraries along 16 iconic waterways through Europe, Asia, Africa and South America.
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