Flair Airlines has partnered with travel technology company GO7 to expand its distribution through connections to global distribution systems (GDSs).
The low-cost airline says the partnership with GO7 will help extend its sales reach to a broader customer base via indirect channels such as OTAs and traditional travel agencies, which can now book Flair seats directly via the GDS.
Flair says the with non-resident air traffic to Canada almost back at pre-pandemic levels as well as increased travel interest from Canadian residents, the demand for accessible, affordable air travel throughout Canada is higher than ever.
“As an ultra-low-cost airline, our business model relies on keeping our expenses low. GO7’s innovative and no-complexity approach to expansion is exactly what our airline needs to grow,” says Flair’s Chief Commercial Officer Garth Lund.
“Working with GO7 enables us to identify new revenue streams as we broaden our route network and connect more travellers here at home and across the globe to the joy of travelling in Canada and beyond.”
Since its launch in 2017, Flair has expanded to now serve more than 35 Canadian and North American destinations. With GO7’s distribution solution, Flair says it can launch operations in new markets across North America quickly and cost-effectively.
Through its own IATA code (W1), GO7 allows airline customers to immediately sell their flights in the GDS under the W1 code without the long implementation times or high upfront costs required to establish a direct GDS connection. Airlines can take this approach as either an alternative to GDS distribution or a supplement to an existing GDS connection in a specific market.
“Flair’s mission to make travel into and throughout Canada and North America more accessible to locals and tourists aligns with our vision for democratizing air travel,” says Peer Winter, Chief Distribution Officer of GO7.
“Our solutions will help Flair achieve its goals by enabling the airline to expand its sales network to over 100,000 IATA global agencies that can now access and ticket Flair Airlines flights through the GDS, increasing exposure in new markets to support the airline’s ambitious growth plans.”
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