Chris Avery Returns To WestJet As VP Commercial Strategy

Image: After five years as president of Canadian North, Chris Avery returns to WestJet as VP, Commercial Strategy. (WestJet)
Image: After five years as president of Canadian North, Chris Avery returns to WestJet as VP, Commercial Strategy. (WestJet)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:17 AM ET, Thu May 12, 2022

After five years at Canadian North as president and CEO, Chris Avery is returning to WestJet as Vice-President, Commercial Strategy.

Prior to joining Canadian North, Avery spent 11 years with WestJet in senior leadership roles serving as VP, Network Planning and Alliances, VP and General Manager WestJet Vacations and VP, Revenue and Planning.

With more than two-decades of aviation experience across North America, Avery has also held positions with Alaska Airlines, Air Transat and Canadian Airlines International.

"Chris' knowledge and experience will be critical as we continue to drive growth and accelerate recovery," said John Weatherill, WestJet Executive Vice-President, Commercial. "We are thrilled to welcome Chris back to the WestJet team as travel demand ramps up and we focus on our long-term commercial strategy."

During his time at the helm of Canadian North, Avery led the merger and integration activities between Canadian North and First Air and navigated the pandemic crisis to position the airline for recovery.

"I am excited to return to WestJet at such a pivotal time as the business evolves to meet the travel and vacation needs of Canadians in recovery," said Avery. "This is dynamic and innovative team and I'm looking forward to working alongside WestJetters to ensure the airline's future success."

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