Billy Bishop Launches Sunflower Hidden Disability Program

Image: By choosing to wear the Sunflower lanyard, Air Canada customers can indicate to airline staff that they may require additional assistance, have specific needs, or simply require more time while travelling. (CNW Group/Air Canada)
Image: By choosing to wear the Sunflower lanyard, Air Canada customers can indicate to airline staff that they may require additional assistance, have specific needs, or simply require more time while travelling. (CNW Group/Air Canada)
Jen Mallia
by Jen Mallia
Last updated: 11:30 AM ET, Fri January 17, 2025

Removing accessibility barriers to travel is a topic that is getting some much needed discussion. The Hidden Disabilities Sunflower program is an initiative aiming to help those with “invisible” or “hidden” disabilities — issues that may not be obvious during a passing encounter. Billy Bishop Toronto City Airport (YTZ) has now joined the 280 other airports in the Sunflower network.

"Our participation in the Hidden Disabilities Sunflower program will make the passenger terminal at YTZ a more inclusive place for our travellers," said Neil Pakey, President and CEO, Nieuport Aviation. "Air travel should be something that everyone can enjoy, and we're pleased to demonstrate our commitment to accessibility through our membership with such an acclaimed program."

Participants in the program wear a sunflower sticker or lanyard as a discreet indication that they may require additional support, time or patience due to a chronic illness, condition or non-visible disability. 

To facilitate the program, employees at Billy Bishop will undergo training to gain the knowledge and confidence to talk about disabilities, and respectfully and non-intrusively support colleagues and customers with non-visible disabilities.

"We are committed to ensuring that all Billy Bishop Toronto City Airport passengers have a positive experience inclusive of their individual needs," said RJ Steenstra, President and CEO, PortsToronto. "By offering discreet, personalized assistance through the Hidden Disabilities Sunflower Program, we aim to make travel more accessible and less stressful for those with hidden disabilities, enabling them to feel more confident and supported throughout their journey."

Any traveller with a hidden disability who would like to participate can email the airport at least 24 hours in advance to arrange pick-up of a free sunflower lanyard or pick up a sticker on the departures level at any time.

Read on to see how some in the industry are approaching other accessibility issues: Ensuring Seamless Adventures: How Celebrity Cruises is Transforming Accessibility at Sea and A Wheelchair-Accessible Paradise in Punta Cana.

 

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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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