by Natasha Lair
Last updated: 8:20 AM ET, Mon January 19, 2026
Air Canada unveils celebratory Canadian Olympic and Paralympic Team livery (Photo Credit: Air Canada)
As the Milano Cortina 2026 Olympic and Paralympic Winter Games approach, Air Canada has released a new brand spot centred on Team Air Canada Athlete Ambassador Tyler McGregor, captain of Canada’s Para ice hockey team.
The spot, titled Tyler’s Walk, follows McGregor as he prepares for the Games and reflects on his journey following a life-changing event.
“Hockey has always been a part of my life, and this is a reminder of the sheer grit and determination it has taken to get here,” says McGregor.
“It’s an honour to have the chance to tell my story and shine a light on the passion and hard work that goes into wearing the maple leaf – not just during the Games, but every day.”
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Air Canada says the spot highlights resilience and perseverance, themes it plans to carry through its broader support of Canadian athletes ahead of Milano Cortina 2026.
“We are immensely proud of Tyler’s Walk, which serves as a powerful reminder that the journey to greatness is often marked by incredible obstacles, and also extraordinary triumphs,” said Martine Boulerice, Director, Brand Marketing – Sponsorships, Events & Quebec at Air Canada.
“This campaign represents more than just Tyler’s story, it’s about inspiring Canadians to believe in what’s possible, no matter the challenges they face.”
Through its Going for Gold program, Air Canada says it will support more than 750 athletes, coaches, and delegation members travelling to and from the Games. The airline says this includes coordinating travel across multiple airports and handling specialized sports equipment and mobility devices.
According to Air Canada, more than 10,000 employees across 23 airports will support Team Canada’s travel. The airline has served as the Official Airline of the Canadian Olympic Team since 1988 and the Canadian Paralympic Team since 2007.
Team Canada athletes and delegates are set to begin their journey to Milano Cortina in 10 days. A send-off event is planned at Montréal–Trudeau International Airport, where athletes will be welcomed by Air Canada employees ahead of departure.
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Airports across the country will also participate in welcoming athletes as they begin their travel to the Games, with care packages distributed to support comfort during transit.
“Every journey to the Games carries the pride of an entire country – and for us, that responsibility goes beyond getting Team Canada to the start line,” said Boulerice.
“As the official airline of Team Canada, we’re honoured to support Olympians and Paralympians on their way to Milano Cortina 2026, and proud to bring fans along through stories, behind-the-scenes content, and experiences that put Canadians at the centre of the action.”
In the lead-up to the Games, Air Canada will also roll out a national content and fan engagement program featuring its Team Air Canada Athlete Ambassadors, along with a contest offering Canadians the chance to win trips inspired by the athletes’ favourite destinations.
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