Win a Trip When You Sell Your Way to the USA

Image: Seattle, Washington (Photo Credit: kanonsky/Adobe Stock)
Image: Seattle, Washington (Photo Credit: kanonsky/Adobe Stock)
Jen Mallia
by Jen Mallia
Last updated: 10:40 AM ET, Wed January 15, 2025

Brand USA, the tourism promotion and marketing program of our neighbours to the south have launched a time-limited incentive to sell more trips across the border. The prize for the twelve top-selling advisors is a spot on a self-guided FAM trip to Seattle, Salt Lake City, Portland or San Francisco (3 FAM participants per city.)

You can join the competition by registering your participation on the official form and tracking your points. The selling window for trips booked on Air Canada to the U.S.A. runs from today, Jan. 15 until March 31, 2025

The point structure is:

  • 1 point for every round-trip Air Canada return airfare booked to the USA.
  • 1 additional point for every PNR that includes Seattle, Salt Lake City, Portland or San Francisco.
  • 1 additional point for all land packages (hotels, tours, sightseeing) for each person when their travel is within one of the destination partners included in this incentive.
  • 1 additional point for completing a badge on the Brand USA Discovery Program that includes a destination partner included in this incentive.

A detailed summary of the FAM package and itineraries will be released after April 11, 2025 and will include:

  • Round-trip Economy Class airfare with Air Canada from a Canadian hub to Seattle, Salt Lake City, Portland, or San Francisco.
  • Accommodation.
  • Rental car (if required). 
  • Activities.
  • Select meals. 

Good luck and happy selling!



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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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