This is one industry gathering you can't afford to miss.
Tomorrow marks the start of the two-day ACTA Leadership Summit (September 30-October 1), bringing together Canadian travel advisors of all stripes, agency managers and owners, consortia leaders, host agency representatives and key suppliers.
The virtual gathering is not the first ACTA Summit led by president Wendy Paradis and her team, but it's the most important yet, as the Canadian travel industry gears up to 'reconnect, reset and rebuild' after the biggest disruption of modern times.
Best of all, you can still register and attend - at no charge - through this link.
As keynote speaker and executive leadership coach Jonathan McCready will tell you, we're now in a 'VUCA' world - where volatility, uncertainty, complexity and ambiguity bring both steep challenges and unprecedented opportunities for travel advisors.
We're also in a world where the advice of travel professionals will be more important and more valuable than ever, as they guide travel-starved Canadians through new and evolving processes, regulations and restrictions.
On that note, you won't want to miss the panel led by Travel Agent Next Door Founder Flemming Friisdahl, titled 'Setting Your Standards Through Professional Fees.' Or the session led by Canadian Association of Tour Operators Chair Brett Walker, as he offers advice on working with tour operators as they rebuild their businesses and you build up yours.
Air Canada EVP and Chief Commercial Officer Lucie Guillemette will deliver an update on our largest air carrier and its continued commitment to travel agents. Cruise sellers will benefit from a panel on the prospects of an industry hit harder than almost any other, and one that is ready to roar back, with extensive safety protocols in place.
You'll learn about what's going on in the heads of Canadian travellers and how this could impact your business from the Conference Board of Canada's Jennifer Hendry. And the leaders of the Global Business Travel Association will provide insights into another important segment of the industry that's poised for rebound.
Another important element of the ACTA Leadership Summit is the Virtual Travel Industry Trade Show, where dozens of key suppliers will showcase new and exciting opportunities for travel advisors.
No industry gathering is complete without the chance to win fabulous travel prizes, and the ACTA Leadership Summit will award some enviable ones, including:
- 5 prizes of 2 tickets on Air Canada for North America, including Hawaii
- 2 prizes of 2 tickets on Air Canada to Europe
- 2 prizes of 2 tickets on Air Canada, anywhere Air Canada flies
- 1 AMA Waterway River Cruise
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