Earn Experience-based Certifications from ACTA

Image: Travel advisor working with clients. (Photo Credit: Svitlana/Adobe)
Image: Travel advisor working with clients. (Photo Credit: Svitlana/Adobe)
TravelPulse Staff
by TravelPulse Staff
Last updated: 9:35 AM ET, Tue July 21, 2026

The Association of Canadian Travel Agencies (ACTA) is launching its new Industry Recognition Pathway Program, a certification program that recognizes industry experience as a way to earn a Certified Travel Counsellor (CTC) or Certified Travel Manager (CTM) designation.

Travel advisors with 10 or more years’ experience and who meet the criteria can use this program as a way to have their skills formally recognized and take advantage of the benefits that come with having the designation.

ACTA highlights some of the benefits of earning a CTC or CTM certification:   

  • Official АСТА СTC or CTM Certificate - Receive an official ACTA Certified Travel Counsellor (CTC) or Certified Travel Manager (CTM) certificate recognizing your expertise, professional experience, and commitment to excellence. 
  • Enhanced Professional Credibility - Strengthen your reputation with clients, employers, and industry partners through a nationally recognized professional designation. 
  • Career Advancement Opportunities - Differentiate yourself in a competitive marketplace and support your long-term professional growth and earning potential. 
  • Dedicated ACTA Support – Access ACTA's education and certification team for guidance, ongoing professional development, and continued recognition of the CTC and CTM designations. 
  • Priority Learning Opportunities - Receive priority access to ACTA's best-in-class Immersive Destination Learning Experiences, International Conferences, and other professional development opportunities. 
  • Official ACTA Certification Pin – Display your CTC or CTM designation with an official certification pin that reflects your professional achievement and commitment to excellence.
  • National Consumer Recognition - Be featured in ACTA's Find a Travel Advisor directory at www.bookwithatraveladvisor.ca, helping consumers identify certified travel professionals. 

Learn more about ACTA's certification pathways, review the eligibility requirements, and apply by visiting: www.acta.ca/industry-recognition-pathway-program.php

 

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