The Search is On: Could You Be an Air Canada Vacations Content Ambassador?

Image:  (Photo Credit: Air Canada Vacations)
Image: (Photo Credit: Air Canada Vacations)
Jen Mallia
by Jen Mallia
Last updated: 1:10 PM ET, Wed October 28, 2026

Air Canada Vacations is looking for five creative travellers to join their new Creator Collective. The creators will share their journeys over the year on social media, to show how travel can broaden perspectives, spark connection and create lasting memories.

“The Creator Collective is about celebrating authentic travel stories,” said Selma Filali,  Senior Director, Marketing & Digital at Air Canada Vacations. “We're looking for creators who capture more than just the destination. We want them to showcase the moments, experiences, and personal transformations that travel makes possible. We look forward to seeing travel through their lens and sharing those stories with Canadians.”

Applications are now open and will remain open until Nov. 10, 2026, at creatorcollective.aircanadavacations.com. Applicants will be asked to complete an online form during the entry period. Five Canadians will be selected from online applicants. They must have fewer than 50,000 followers, be Canadian and agree to the terms of the contract, including meeting set deliverables.

Those selected will be required to create and share at least three pieces of content aligned with Air Canada Vacations business objectives. At the end of the year, the creator with the highest content performance will earn 100,000 Aeroplan points.

The selected members of the Creator Collective will receive:

• An Insta360 X6 camera to capture their travel moments.

• A Heys Puffer Travel Tote to accompany creators on their travel adventures.

• Monthly Air Canada eGift Cards, subject to meeting program deliverables.

• Collaboration and exposure opportunities with Air Canada Vacations.

• The opportunity for the program's highest-performing creator, as measured by cumulative content performance, to earn 100,000 Aeroplan points.

To learn more about the opportunity and to apply, please visit creatorcollective.aircanadavacations.com.

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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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