Transat Distribution Canada unveiled its new luxury program "LuxePert" virtually on Tuesday, which will better equip the many travel professionals in its network who already specialize in selling this type of product, as well as those who wish to develop this new niche.
The new program is built around three main pillars: a compelling product offering, a dedicated and advanced training program and strong marketing support.
"Of the 70 or so preferred partners that TDC currently has, close to 50 offer luxury products either partially or exclusively. New suppliers will be added to this number, many of which are present here today, as the needs of our members evolve, " says Louise Fecteau.
In terms of training, TDC has created an exclusive Master Class in three levels, each focused on a specific aspect that the advisor must develop. Hosted on its online training platform, TDC Campus, the Master Class is based on the following: "What to know" about the luxury market, "How to act" in order to properly sell luxury to clients, and "What to do" to effectively market one's expertise in order to provide a unique experience to the client. At the end of this training, the travel professional will receive his or her certification as an expert luxury consultant.
Development also means marketing.
"As is always the case at TDC, all the necessary tools will be provided to our advisors to allow them to promote this specialization to their clients: posters, social media support, and so on. And because this luxury certification adds even more value to doing business with a travel professional, we have developed a specific luxury variation of our Value of a travel professional campaign for our new certified advisors," says Louise Fecteau. "There is no shortage of ideas to promote this fascinating market segment and we will continue to work on many other marketing projects in the coming months," she concludes.
Topics From This Article to Explore
