Sunwing Vacations is unveiling its new winter campaign and commercial today, and challenging travellers to think about a getaway to the sun in a different light.
This year’s commercial spot, which Sunwing describes as “dynamic, humorous and relatable,” taps into the distinct personas that emerge when Canadians embark on their getaways, from the ‘sunscreen denier’ to the’ treetop skimmer.’
Directed by Benji Weinstein, an award-winning director with a distinct comedic tone and notable international portfolio, Canadians are invited to uncover their own vacation personas in Sunwing’s latest ‘Save More, Do More’ creative commercial.
(Photo Credit: Sunwing Winter)
“Since introducing Sunwing Vacations’ new value proposition and whimsical brand personality last season, our teams have dedicated the last year to engaging with our customers to gain a deeper understanding of their diverse travel styles and preferences so we can continue to evolve alongside them,” said Samantha Taylor, Chief Marketing.
“In an increasingly competitive market, we’ve learned that our success comes from being distinct and our latest winter campaign, one rooted in relatable humour and optimism, is a true representation of how we’re continuing to build on our brand identity. We’re telling the story that leisure and all-inclusive travel goes beyond what’s familiar, and showing how our customers can save more and do more with us.”
The creative concept for the campaign was spearheaded by Sunwing’s creative agency john st., in collaboration with Sunwing’s in-house creative team, and comes to life via a commercial spot broadcasted on specialty channels in Toronto and Montreal, radio, out-of-home, social media, digital video and a cinema buy with commercial placements at Cineplex theatres this fall, plus engaging content partnerships with creators.
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