Sunwing has unveiled a new creative campaign and commercial with the theme "More, More, More." The tour operator says the message hones in on what customers really want on their all-inclusive getaways: more value and more experiences.
Sunwing says its "colourful, vibrant, energetic and undeniably cool commercial spot" captures the carefree vibe of the 1970s, and is rich with vacation inspiration and wanderlust.
The campaign moves beyond what Sunwing says it is already well known for - vacations at accessible prices with mass appeal - and shows how Canadians can not only save more upfront on a Sunwing vacation but can also do more, explore more and celebrate more in destination.
Directed by Scott Cudmore, an award-winning filmmaker and vision behind some of Canada's most prominent brands, Canadians can watch 'More, More, More' come to life in a 'making of' video here.
"Over the past year, our team has shown unwavering dedication to reimagining Sunwing's value proposition and brand persona so we can continue to grow with our customers at every stage. This has culminated with a more fun, vibrant and energetic brand that offers the breadth of travel products, services and experiences that our customers crave," said Samantha Taylor, Sunwing Travel Group Chief Marketing Officer.
"With so much change over the past two years, it was important for us to listen to our customers and find out what matters most to them as we prepared for our winter season. We discovered that Canadians are looking to unlock more value, beyond just price, so they can get the most out of their hard-earned vacations and have an unforgettable experience in destination."
Taylor says the new Sunwing brand identity highlights just that. "From discounts on spas and excursions to exclusive perks, room upgrades and more, we're excited to show Canadians how they can get more under our wing."
The campaign includes radio, out-of-home, social media, digital video and a cinema buy with commercial placements at Cineplex theatres this fall.
In celebration of the new commercial spot, Sunwing is helping Canadians get in on the action with an interactive social media contest where they can share their best dance moves on TikTok and Instagram for a chance to win an all-inclusive Sunwing vacation for two to Planet Hollywood Cancun in Mexico.
Canadian citizens and permanent residents can enter on TikTok and/or Instagram by uploading a 5-15 second TikTok video or a 5-15 second Instagram reel using an original dance to the audio More, More, More. Entrants must use the hashtag #MoveMoreWithSunwing in the video caption and must follow @sunwingvacations on the platform the video will be submitted on (TikTok or Instagram). There's a maximum of one entry per person per platform and the contest closes on Friday, October 28.
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