Goway Travel has named Mitchell Fawcett as Vice President of Marketing, with a mandate to lead a marketing and brand transformation as the company moves into its 53rd year.
Goway says the appointment of Fawcett sets the stage as it eyes global expansion and redefines the way it engages with the wider travel world.
This marketing and brand transformation will culminate with a rebranding, the first since Goway's founding in 1970. Central to the transformation will be the launch later this year of a new Goway website.
Fawcett will also expand the marketing team at Goway and offer a new editorial vision for the company's media properties. He will serve as Editor-in-Chief for Globetrotting Magazine, Goway's print publication.
"Mitchell is an experienced and thoughtful marketer and we're thrilled to begin a total brand transformation with him," says Bruce Hodge, Goway's Founder and President. "He is a proven leader with a vision to expand on our half century of success. He also has the track record to help us grow as a company, while reinforcing our position as the first choice for Globetrotters to realize a lifetime of travel".
Prior to joining Goway, Fawcett founded and ran his own communications agency until it was acquired by Vancouver-based firm Major Tom. Over 10 years with Major Tom, he served as VP Strategy, overseeing the agency's strategy, creative, and social teams and working with travel brands including W Hotels, Expedia, and KLM.
"The world of travel has changed and Goway's community of Globetrotters has changed with it, discovering new and innovative ways to plan travel and explore the world," says Fawcett. "I'm excited to spearhead Goway's marketing transformation and help the brand adapt to the changing expectations of our travellers."
With Fawcett leading the marketing team at Goway, incumbent Marketing Vice President Adam Hodge will transition to a new high-level role.
Topics From This Article to Explore
