Sabre Corporation has announced a new multi-year agreement with long-standing customer Direct Travel. One of North America's largest TMCs, Direct Travel utilizes Sabre's full suite of agency offerings, including Sabre Red 360 and Agency Managed Commissions.
Direct Travel has also worked with Sabre to develop Red Apps within the Sabre Red 360 product to improve efficiencies.
"We have a long-standing partnership with Sabre, built on mutual collaboration and trust," says Direct Travel CFO John Coffman. "Our relationship with Sabre is key to our success and projected growth for years to come. Sabre helps us address many aspects of our business - driving revenue, reducing costs, and improving our efficiency."
Sabre (Sabre)Coffman adds that Sabre's technology strategy makes it easier for agency staff to find content and customize offers that travellers expect.
"In an industry where it's common for clients to feel like just another number, personalization is our true differentiator," he says.
Direct Travel has access to Sabre's marketplace of more than 400 airlines, 1.6 million lodging options, and hundreds of tour operators, rail, car rental and cruise providers, to sell customized travel packages from suppliers around the world.
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