Air Transat has partnered with airline industry software provider Accelya for its FLX Platform and the provision of personalized offers through New Distribution Capabilities (NDC).
Air Transat says it will utilize the FLX Platform to deliver personalized offers, enhance traveller experiences, and “take control” of its distribution.
The Accelya FLX Platform, powered by Amazon Web Services (AWS) enabled more than half of all global NDC transactions in 2023, according to data from T2RL.
The FLX platform is delivering more than 350K personalized offers each second, bringing innovation and scalability for airlines looking to drive customer satisfaction and revenue through NDC adoption while laying the foundations for Offer and Order transformation
With the deal, Accelya now powers NDC for two of the three biggest airlines in Canada and 6 of the top 15 in North America.
Benjamin Pron
"As the world’s number one leisure airline, we understand the need to continually innovate and ensure we can deliver the content our business partners want in the channel of their choice,” says Benjamin Pron, Air Transat’s Vice President Commercial.
“Accelya's years of experience developing and building NDC, track record in delivering real NDC adoption, and solution flexibility were key factors in choosing to partner with them. The Accelya FLX Platform will deliver partner-centric retailing, enabling Air Transat to offer personalized and flexible options. We are delighted to partner with Accelya on our modern retailing journey."
Sam Gilliland, Chief Executive Officer, Accelya, stated: "Accelya continues to increase NDC enabled modern retailing with our FLX Platform, and this agreement with Air Transat emphasizes our leadership position. Airlines have their own distribution strategies and technology environments, and we pride ourselves on our platform’s open and modular design. At Air Transat, Accelya is Integrating with Radixx Res, an example of our FLX platform's ability to interface with existing technology and bring modern retailing capabilities to airlines.”
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