Canada Day Sale Booming at Emerald Cruises

Emerald River Cruises' “Celebrate Canada, Sail the World” promotion, with still a month to go on the limited time offer, has already earned more than it did over the course of the entire six week sale last year.

Scenic Group credits the strong sales to several factors, including the following:

• To boost visibility among Canadian audiences, Emerald Cruises supported the sale through a substantial national media spend (50 percent more than previous year).

• Through media and marketing materials, Emerald Cruises reinforced its strong Canadian identity by highlighting its dedicated Canadian call centre, head office with over 60 employees and proud track record of serving Canadian travellers since 2014.

• River cruise sales are trending well above last year’s figures.

• Group bookings have also seen strong growth, pacing 45 percent ahead year-over-year, driven by the rising popularity of Emerald Cruises’ flexible product offerings.

You can learn more about Emerald’s promotional offerings at www.emeraldcruises.ca/riversave  and www.emeraldcruises.ca/oceansave.

Related: Scenic Group Canada Unveils Canada Day Cruise Discounts for 2026–27 Sailings