Lissette Robledo, Commercial Marketing Director, North America. (Photo Credit: Riviera Travel River Cruises)
WHY IT RATES: The impressive veteran presence will be pivotal in helping the brand expand its North American footprint and serve a key role in maintaining vital agency relationships.—Patrick Clarke, TravelPulse Senior Editor
Riviera Travel River Cruises, a leader in ultra-premium river cruising, ocean yachts, and global land travel for more than 40 years, today announced the appointment of Lissette Robledo as Commercial Marketing Director, North America. In this newly created role, Robledo will lead strategic marketing initiatives to strengthen brand awareness, deepen trade and consumer engagement, and support Riviera Travel River Cruises’ aggressive growth surge across North America.
“We are delighted to welcome Lissette to the Riviera Travel River Cruises team and look forward to the impact we know she will have on our evolving North America marketing program,” said Stuart Milan, president of North America for Riviera Travel River Cruises. “Lissette’s innovative approach and emphasis on strengthening brand awareness across trade and consumer channels will be a vital part of our continued success as we prepare to embark on another exciting year ahead.”
With more than 20 years of corporate marketing experience – including work within the cruise industry – Robledo brings a unique combination of knowledge and a strategic eye for brand, product, and channel management to Riviera Travel River Cruises. Previously, she served as director of marketing at Tile Redi, where she led brand strategy and omnichannel marketing initiatives. Robledo has also held roles with Evolis Inc. and Carnival Cruise Lines, leading integrated marketing programs, international product marketing, and trade marketing initiatives.
“Riviera Travel River Cruises has had an impressive two years since relaunching its business in North America and while incredibly positive momentum has been built, there are still tremendous opportunities ahead for continued growth,” said Robledo. “I look forward to working in close partnership with our European team to successfully strengthen our brand marketing initiatives, deepen relationships with our valued trade partners, and introduce even more North American travelers to the exceptional experiences Riviera has to offer.”
Based in Fort Lauderdale, Robledo will act as a key bridge between sales, revenue, and global marketing teams, maintaining agency relationships and further strengthening the brand’s trade presence. Her appointment comes as the brand prepares to launch the world’s first dedicated solo ship as well as its expansion into Southeast Asia with the Vietnam, Cambodia and Mekong River Cruise itinerary in 2027. Looking ahead to 2028, the cruise line is also gearing up to unveil its new Riviera Moment collection, which features even more unique river cruise experiences tailored to North American travelers.
SOURCE: Riviera Travel River Cruises
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