by Jen Mallia
Last updated: 1:10 PM ET, Tue March 25, 2025
Selling luxury stays has its own set of challenges. Affluent travellers may be on the lookout for a new destination or a new property to stay at where they are among the first of their peers to visit. Add in concerns about overtourism, and it's clear that travellers have reached a tipping point, seeking less-visited sites for their journeys.
According to the 2024 Global Rescue Traveler Sentiment and Safety Survey, overtourism is a concern for 76 percent of travellers and 31 percent experienced its effects firsthand last year. MMGY reports that 60 percent of travellers are considering overcrowding when choosing destinations.
Staying on top of where to send your clients can be overwhelming, but here are a few luxury stays in out-of-the-way destinations you may want to put on your radar.
While Costa Rica isn’t necessarily “off the beaten path” anymore, a new luxury all-inclusive is worth noting. JW Marriott recently announced a new property in Costa Elena, Guanacaste, Costa Rica, slated to open in the spring of 2026. It will be among the first of the brand’s all-inclusives, which will focus on “mindfulness, exceptional service, and sophisticated design.” The resort will have 415 guest rooms, 11 diverse food and beverage outlets, and 44,000 square feet of water amenities, including 17 swimming pools plus a spa and fitness centre.
JW Marriott All-Inclusive Resort, Costa Rica (Photo Credit: Marriott International)
Silversands Beach House and Silversands Grand Anse are located in St. George’s, Grenada. At Silversands Grand Anse, well-appointed rooms and private villas are inspired by the serene surrounding landscape. Not too far from the Grand Anse is the Silversands Beach House, a secluded cliffside retreat with breathtaking views. Its canopied accommodations seamlessly blend indoor and outdoor living, allowing guests to fully experience Grenada’s natural warmth. Fine dining options and holistic spa experiences round out the elegant offerings at the beachfront properties.
The Affluent Traveller Collection (ATC) is an invitation-only marketing group that specializes in world-class properties. “We’re seeing an increasing number of luxury travellers opting for destinations that offer a more intimate and authentic experience,” said Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada which is affiliated with ATC. “By recommending upscale properties in less-visited locations, we’re helping to relieve the pressures of overtourism while also providing travellers with unique, high-quality escapes that preserve local charm.”
ATC has a list of recommendations, ranging from right here in Canada to the other side of the world. For more information on these properties and the complimentary amenities ATC provides to the clients of its affiliated agencies, visit www.theaffluenttraveler.com.
The Northumberland Shore near Fox Harbour, Nova Scotia has warm-water beaches, vineyards, trails, and historic towns. Set on the dramatic coastline, Fox Harb’r Resort guests can take part in experience golf, exquisite dining, luxurious spa and outdoor activities such as archery, kayaking and biking.
This vibrant town of Fnideq, Morocco blends majestic mountains, sparkling sea, and a cultural milieu where Mediterranean, French and African traditions converge. The St. Regis La Bahia Blanca Resort, Tamuda Bay is situated on a white sand beach, combining architecture influenced by Moroccan riads with manicured gardens and lush vegetation.
The city of Tbilisi, Georgia is a special combination of natural beauty, culture and history, including its Old Town, a UNESCO World Heritage site. The eye-catching Paragraph Freedom Square, a Luxury Collection Hotel, Tbilisi reflects its locale through colourful art, urban vistas, and five distinct restaurants and bars.
Bonaire is called the Pearl of the Caribbean, with clear blue waters and stunning coral reefs. All-inclusive property van der Valk Plaza Beach Resort Bonaire is home to a yacht marina and dive school to enjoy its waterfront setting. The resort also features a large private beach with tennis and volleyball, spa, and casino.
In Rajasthan, India, visitors can embark on a tiger safari, tour the countryside at sunset, and be blessed in a ceremony at a historic temple. Housed in a converted 14th-century fort, Six Senses Fort Barwara offers a sanctuary of well-being. Originally owned by Rajasthani royalty, the resort “reinterprets the ambiance of a bygone era with contemporary comforts.”
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