Starwood’s Tribute Brand Enters Canada

Monica Poling
by Monica Poling
Last updated: 12:00 PM ET, Fri March 25, 2016

Pohoto courtesy of Hotel PUR Quebec

Tribute Hotels, a new brand launched by Starwood Hotels last year, has announced that it will open its first Canadian property in Quebec City next year. Hotel PUR Quebec will join Starwood's newest collection of independent properties after it undergoes a full renovation.

The 242-room property, owned by Hotel PUR Quebec LP and managed by Crescent Hotels and Resorts Canada Company, will become Hotel Pur Canada, a Tribute Portfolio Hotel after renovations are complete.

Located in Quebec City's Saint Roch neighborhood, Hotel PUR Quebec is convenient situated near Old Town Quebec as well as the city's major historic landmarks, such as the Parliament buildings and Plains of Abraham.

"Saint Roch has undergone a recent revitalization, seeing an energizing influx of new restaurants, locally owned boutiques and innovative businesses, all of which have inspired a true indie neighborhood vibe," said Dave Marr, Global Brand Leader for Tribute Portfolio. "Hotel PUR Quebec is filled with design touches and intriguing culinary options that truly exemplify the essence of Tribute Portfolio, and will undoubtedly resonate with our SPG members around the world."

Hotel amenitites include a full-service restaurant, Table, which serves a fusion-style American/Asian menu, as well as an indoor pool and sauna.

"It's been truly exciting to be part of Saint Roch's resurgence, and we are thrilled to help drive even more awareness around this emerging neighborhood through our strong relationship with Starwood," said Anthony Cohen, executive vice president & partner, Crescent Hotels & Resorts. "Hotel PUR Quebec blends the eccentricities and independent spirit of the Tribute Portfolio brand, delivering an old world spirit with a modern twist for travelers seeking to experience a newer side of Quebec City."

Hotel PUR will operate as a Starwood Hotels & Resorts affiliate property until it officially joins the Tribute Portfolio in early 2017.

Tribute Portfolio debuted in April 2015 when it launched its property, the Royal Palm South Beach Miami. In addition to Miami, the Tribute brand has properties in London, Las Vegas, Palm Springs, Jakarta, Indonesia; and Hokkaido, Japan. The Tribute Portfolio brand features distinctive upper upscale properties, which maintain their independent spirit.

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