Bahia
Principe Hotels & Resorts has announced a refresh of its visual
identity and brand architecture, launching two new guest-centric sub-brands,
Bahia Principe Explore and Bahia Principe Escape and integrating its more than
20 resorts into the World
of Hyatt loyalty program.
The new sub-brand models were redesigned to simplify the
booking experiences by organizing into clearly defined adults-only and all-ages
categories. Bahia Principe Escape includes exclusive adults-only hotels focused
on wellness, premium dining, and specialized entertainment, while Bahia
Principe Explore encompasses properties designed for families and
groups seeking shared experiences.
This category includes themed hotels with their own
distinctive visual identity (formerly Fantasia), characterized by creative and
immersive spaces that enhance family leisure and spark the imagination of
younger guests. Resort names will now incorporate their corresponding
sub-brand, with former Fantasia properties rebranded as Bahia Principe
Explore Legend (Punta Cana) and Bahia Principe Explore Fantasia (Tenerife).
Julio Pérez, CEO of Bahia Principe Hotels & Resorts said
in a statement, “The new Bahia Principe brand architecture reflects who we are
—shaped over more than three decades— and is the result of listening to our
guests and understanding how they want to vacation today.”
He added, “We have created new sub-brands that feel clearer,
more approachable and more authentic. As part of Hyatt's Inclusive portfolio,
we’re now able to bring that promise to new travelers around the world while
strengthening our connection with those who already choose us year after year.”
This milestone strengthens the joint venture between Hyatt
and Piñero, making Bahia Principe the ninth brand in Hyatt’s Inclusive
portfolio and the eleventh all-inclusive brand that Hyatt offers, expanding
vacation options for a highly loyal global community.
With this addition, travelers can earn and
redeem points on eligible stays at participating Bahia Principe resorts in the
Dominican Republic, Mexico, Jamaica and Spain.
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