Hospitality group Accor has announced a new addition to its network of brands. The Handwritten Collection will be a global portfolio of independent hotels that "offer an intimate and stylish hospitality experience."
Accor says it has a dozen secured signings for the new collection, with five properties expected to debut in the first quarter of 2023.
Handwritten Collection properties opening over the next several months include:
-- Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China.
-- Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais, France.
-- Wonil Hotel Perth, Handwritten Collection in Perth, Australia.
-- Hotel Morris, Handwritten Collection in Sydney, Australia.
-- Le Splendid Hotel Lac d'Annecy, Handwritten Collection in Annecy, France.
Additional properties will open throughout the remainder of the year and beyond, including:
-- Hotel Les Capitouls Toulouse Centre, France.
-- Oru Hub Hotel, Handwritten Collection in Tallinn, Estonia.
-- Square Lodge Hotel La Roche sur Yon, Handwritten Collection in La Roche-sur-Yon, France.
-- Sunrise Premium Resort, Handwritten Collection in Hoi An, Vietnam.
-- Paris Montmartre Sacré Coeur Handwritten Collection in Paris, France.
Accor says the Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030.
"Handwritten Collection enriches Accor's offering in the 'collection brands' segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts," said Alex Schellenberger, Chief Marketing Officer, Premium, Midscale, Economy Brands, Accor.
"Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity."
Schellenberger says the collection will be focused on properties "sought out by travellers who appreciate heartwarming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner."
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