St. Kitts Appoints Fathom Communications for Canadian Public Relations

The St. Kitts Tourism Authority, the official destination marketing organization for the island of St. Kitts, is pleased to announce Fathom Communications has been selected as the Canadian Public Relations Agency, following the RFP process.

"We are extremely optimistic about the Canadian market, even as we recognize the unique challenges the pandemic presents for tourism globally," said The Honourable Lindsay F.P. Grant, Minister of Tourism, Transport and Ports for St. Kitts. "The addition of Fathom Communications is significant for us, because we have never had a public relations agency in Canada before and demonstrates our increased commitment to the Canadian source market and rebuilding stayover visitation. We look forward to increasing our visibility in the Canadian market and sharing with them the unique story of St. Kitts, a quintessential Caribbean getaway that provides unparalleled offerings and unforgettable vacation memories."

Laura Johnston is president of Oakville, Ontario-based Fathom Communications. The agency's scope of work will include trade and consumer media relations, content strategy, press trips, events and activations, social media strategy and the cultivation of co-marketing opportunities.

"We are delighted to welcome Fathom Communications to the St. Kitts Tourism Authority team and look forward to an exciting year in building further awareness and establishing deeper connections for St. Kitts here in Canada," said Racquel Brown, Chief Executive Officer at the St. Kitts Tourism Authority. "Our five-year growth plan to grow visitation from Canada has reaped considerable dividends, reflected in the increased Air Canada service we brought to the island. While the pandemic had us all step back last year, we are now looking forward to tapping back into that growing interest and Fathom Communications has the creative capabilities and experience to help us build momentum across all our niche markets."

St. Kitts also includes the nearby island of Nevis.

Located in the Eastern Caribbean, St. Kitts is regarded as one of the most naturally beautiful and welcoming islands with its astonishing vistas, lush tropical rainforests, one-of-a-kind attractions - such as the region's only scenic railway and a UNESCO World Heritage fortress - supreme diving, incredible catch of the day dining, and pristine, uncrowded beaches.

The island is now open to fully vaccinated travellers and Air Canada resumes its fall/winter schedule with weekly, non-stop service from Toronto (YYZ) to St. Kitts (SKB) commencing Sunday November 7, 2021 through Sunday April 24, 2022.

Learn more at www.stkittstourism.kn.

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