Santa Monica Travel & Tourism (SMTT) has announced that Canadian travel trade marketing and public relations agency Pulse Travel Marketing will represent the destination in this market.
Pulse says it will work with the Santa Monica Travel & Tourism team to increase brand awareness and ensure that this Southern California destination is prominently positioned with the travel trade, and key distribution media channels across Canada.
Responsibilities will include the development and implementation of strategic trade, marketing, and communications programs to increase the profile of Santa Monica, maximize media opportunities and keep this beachside city top of mind with their target markets.
"Canada is a vital market for Santa Monica tourism and is in the top three countries for international visitors to our community," said Misti Kerns, President and CEO of Santa Monica Travel & Tourism.
"We are excited to partner with Pulse Travel Marketing as we elevate Santa Monica's presence in Canada while highlighting the unique beach lifestyle experiences we offer. Our community is ready to warmly welcome Canadian visitors for a safe and responsible travelling experience with public health protocols in place."
Sana Keller, Managing Partner and Public Relations Director at Pulse, said: "We look forward to working closely with our travel industry and media partners across Canada to attract more travellers to Santa Monica.
"Canada has always been a top producing market for Santa Monica, but many Canadians may not be aware that the city is home to the state's widest beaches and a bike path that traverses 35-kilometers of Southern California coastline, unique shopping experiences on Third Street Promenade, Main Street's excitement, great walkable neighbourhoods and the fact that Santa Monica is synonymous with happiness, sunshine and inclusivity," Keller added.
Annika Klint, Travel Trade and Marketing Account Director and Partner at Pulse Travel Marketing said: "We need to keep in mind that Canadians are a very savvy market that are already starting to take to the skies again. The market is primed, and our team can't wait to begin our work with the travel trade across Canada."
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