Visit Myrtle Beach has named Pulse Travel Marketing as their new agency of record in Canada under the helm of Sana Keller and Annika Klint.
Pulse is taking over the account from incumbent Kimberly Hartley of Travel Solutions by Design which, in a press release, says "has been a valued and trusted partner for 14 years and whose dedication and contributions have created a solid platform for continued success."
The partnership will include, but not be limited to, the development and implementation of strategic marketing programs to increase the profile for Visit Myrtle Beach in the primary markets of Ontario and Québec.
“Pulse Travel Marketing has a great history of delivering exceptional strategies for clients in travel and tourism and stood out in the RFP process with their bold, creative thinking. Our task force selected Pulse based on their expertise and market knowledge, and their ability to continue building on our past successes to help us meet our goals in the years ahead,” said Karen Riordan, Visit Myrtle Beach president & CEO.
"We are eager to take risks, push the boundaries and raise expectations in the process," said Sana Keller and Annika Klint, managing partners, Pulse Travel Marketing.
"Canadians have always loved Myrtle Beach as one of the closest warm water beach destinations due to the 60 miles of pristine coastline, including six wide, beautiful beaches, loads of attractions and activities, over 90 golf courses, a range of accommodation for every price point, and over 2,000 restaurants. We have a team with a bold vision that is ready to help Visit Myrtle Beach connect and engage with their target market by working with the travel trade, tour operators, airlines, meeting planners and the media.
Pulse has named Rebecca Seeds account manager for Visit Myrtle Beach in Canada. She will lead the account from its Toronto-based office with support from Sylvie Madore in Québec and the account PR and marketing teams.
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