The Jamaica Tourism Board announced that the island’s tourism industry generated $4.3 billion in 2024, along with a record 4.3 million visitors.
The increase over 2023 demonstrates the island is poised to achieve its 2025 growth targets.
Edmund Bartlett, Jamaica’s Minister of Tourism said in a statement, “Our continued success is due to the invaluable support of our trusted partners. In 2024, growing global interest in Jamaica drew millions of visitors to our island. This visitor increase is set to continue as the island becomes more accessible than ever to global visitors thanks to highway expansions and increased hotel, air and cruise offerings.
The minister went on to explain that Jamaica’s 5x5x5 growth strategy, implemented in 2020 to attract five million visitors and $5 billion in annual earnings by the end of 2025, is right on track.
“We are humbled to see Jamaica's tourism growth in 2024,” added Donovan White, Jamaica’s Director of Tourism.
"Already in 2025, we have seen a 12.9 percent increase in airline seats over the same period last year, so we anticipate this will be another landmark year for Jamaica," he said. "Especially with the return of beloved celebrations like this month’s Rebel Salute festival and an extra-special Reggae Month in February, marked by the 80th birthday of Bob Marley, there will be a lot of buzz and excitement on island.”
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