by Sarah Kuta
Last updated: 10:55 AM ET, Tue March 11, 2025
Demand for Viking cruises remains high, with the company setting new revenue and booking records so far in 2025.
“Bookings continue to break records, with January 31 setting a new all-time high for revenue booked in a single day and January 2025 achieving the highest revenue booked in a month in Viking’s history,” says Leah Talactac, president and chief financial officer of Viking. “These metrics position us well for 2025 and also validate how well our products resonate with our target customers and the success of our demand generation strategies.”
Viking’s leaders shared this news with investors on Tuesday, as the company reported fourth quarter and full year 2024 financial results.
In 2024, the company’s total revenue increased 13.2 percent over 2023. Gross margin increased 22.5 percent and adjusted gross margin increased 14 percent compared to the same period in 2023. Net yield also increased 7.4 percent compared to the same period in 2023. Diluted earnings per share was $0.36 and adjusted earnings per share was $1.86.
All told, 2024 was an “exceptional year” for the company,” says Torstein Hagen, chairman and chief executive officer of Viking. The success was “driven by our growth in capacity and the strength in demand from our loyal and expanding customer base,” he adds.
Looking ahead, Viking says it has sold 88 percent of its capacity passenger cruise days for the 2025 season (as of February 23).
“As always, we will maintain a clear focus on delivering an exceptional service and experience to our guests through our one Viking brand,” says Hagen.
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