Loyalty members of Royal Caribbean Group’s three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – will now attain equivalent tier status on any one of its brands.
As the first major cruise company to offer loyalty status matching across its core brands, the Royal Caribbean Group Loyalty Status Match program allows members of Royal Caribbean's Crown & Anchor Society, Celebrity Cruises' Captain's Club and Silversea's Venetian Society to enjoy reciprocal tier status no matter which brand they sail with.
The company says this shared status adds to members' existing benefits and unlocks new ways to see the world, with more than 50 ships sailing to nearly 1,000 destinations across all seven continents.
Royal Caribbean Group's portfolio includes land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection, and its cruise brands Royal Caribbean International targeting the multi-generational and contemporary market, Celebrity Cruises elevating premium travel, and Silversea offering the finest ultra-luxury and expedition experiences.
Royal Caribbean Group CEO Jason Liberty. (Photo Credit: Brian Major)
"We strive to provide guests with experiences within our portfolio of brands that meet them for all of life's moments," said Jason Liberty, president and CEO, Royal Caribbean Group.
"Each of our differentiated brands have passionate fans who take pride in the status they've achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests travelling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations."
Program highlights include:
Seamless Status Recognition: Members of Crown & Anchor Society, Captain's Club and Venetian Society are now eligible to receive one-for-one status match across all three brands after enrolling in each program.
Onboard Benefits: When sailing on each sister brand, guests can enjoy the onboard benefits offered by each brand for their equivalent tier status.
Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within 7 days to ensure guests receive their appropriate loyalty status.
Enhanced Travel Experience: Status match enables guests to select from a broader and more diverse range of vacation experiences and destinations.
Icon of the Seas (left) docked at Perfect Day at CocoCay next to Vision of the Seas (right). (Photo Credit: Eric Bowman)
Now, loyalty members can be status matched for upcoming travel on a sister brand. For example, a Venetian Society member with 250 VS Days and an upcoming sailing on Celebrity Cruises can enroll in Captain's Club, which would give them Elite status once their loyalty accounts are connected.
The applicable terms and conditions are also changing to make clear how member data will be shared across the various loyalty programs and highlight other important legal terms. Please refer to the updated loyalty program terms and conditions for full details. Loyalty Status Match program terms also apply.
New benefits onboard for members who have their status matched will begin with sailings departing on June 5, 2024.
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