Princess Cruises Launches “Better Than Best Price Guarantee”

Image: Princess Cruises is offering a best price guarantee for a limited time. (Photo Credit: Princess Cruises)
Image: Princess Cruises is offering a best price guarantee for a limited time. (Photo Credit: Princess Cruises)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:35 AM ET, Tue July 2, 2024

From now through September 2, 2024, your clients can book their dream Princess cruise vacation with the added confidence of knowing they are securing the best price available.

With the "Better than Best Price Guarantee" guests are assured that if they find a better price for the same Princess cruise, stateroom category, and sail date at any time before their final payment, Princess will honour the lower rate and provide 120% of the difference in the form of an onboard credit.

"Our new guarantee underscores the Princess commitment to offering unparalleled value and exceptional service to guests…value that is unmatched by land-based vacations," said Terry Thornton, Princess Cruises chief commercial officer.

"With our booking volume for 2025 voyages already nearly 30% higher than it has ever been at this point in the typical booking cycle, securing your spot early has never been more important and this offer not only guarantees the best rates, but also ensures guests can choose their preferred dates and destinations."

Princess Cruises, logo, I love this boat

Princess Cruises' logo. (Photo Credit: Princess Cruises)

Here's how the promotion works:

If a guest who books a 2025 or 2026 cruise between July 1 and September 2, 2024 finds an active, publicly available lower price for the identical verified booking on princess.com prior to the final payment of the cruise, they can submit a Guarantee Claim Form and Princess will give the guest an onboard credit (OBC) with a value of 120% of the difference between what the guest actually paid for the original booking. Full terms and conditions can be found here.

All 16 ships in the Princess fleet offer well-appointed staterooms, world class dining, award-winning casinos and entertainment and luxurious spas. When booking your clients, you can take advantage of inclusive packages like Princess Plus and Princess Premier which add popular amenities like WiFi, beverages, desserts, fitness classes, crew gratuities and more at savings of up 65% when the inclusive package amenities are purchased separately. 

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Martinique: a taste of France in the CaribbeanMonday, June 8, 2026
2:00pm Eastern
Discover Martinique, where French art de vivre meets the Caribbean. Exceptional gastronomy and...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Watch Now!
May Israel Ministry of Tourism WebinarThursday, May 28, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Martinique: a taste of France in the CaribbeanMonday, June 8, 2026
2:00pm Eastern
Discover Martinique, where French art de vivre meets the Caribbean. Exceptional gastronomy and...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Watch Now!
May Israel Ministry of Tourism WebinarThursday, May 28, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!