Norwegian Cruise Line has unveiled a new brand positioning under the tagline "MORE," and with it comes the launch of an all-new, upgraded 'More At Sea' package.
NCL notes that it has a history of delivering a vast range of options to its guests, with over 600 unique itineraries through 2026 that call to 450 destinations around the world. There is something for everyone onboard NCL's soon-to-be 20-ship fleet, including over 80 restaurants and endless activities on board.
To further enhance the guest experience, NCL is upgrading its popular 'Free At Sea' package to 'More At Sea,' which will provide more benefits and premium inclusions that guests want. Starting today, guests can take advantage of this new and more inclusive package for voyages beginning January 1, 2025.
A rendering of Norwegian Luna (Photo Credit: Norwegian Cruise Line)
More to Sip: 'More At Sea' will feature an expanded offering of guest-favorite amenities to enjoy, such as an extensive variety of globally sourced and recognized premium beverage brands across every spirit category, such as Grey Goose vodka, Casamigos Tequila, Woodford Reserve bourbon whiskey and more – all of which are included. Guests can also choose from over 100 specialty cocktails served across its more than 80 bars, including NCL's award-winning Metropolitan Bar that shakes up sustainable craft cocktails exclusively aboard the Prima Class ships.
More to Savour: Cruisers' favourite NCL cuisine can now be enjoyed even more, with additional specialty dining meals available with the debuting 'More At Sea' package for guests sailing on voyages of seven days or longer. They will also be able to enjoy more appetizers and desserts with up to three of each included at each sitting.
More Connectivity: Guests will have faster and stronger connectivity onboard with Starlink's high-speed internet access, as well as more Wi-Fi minutes included, with each guest in the stateroom now getting their own dedicated login for 150 minutes, helping more guests get online and stay connected while cruising.
More On Shore: Still included in the package will be a $50 credit per shore excursion for the first guest, free airfare for the second guest as well as third and fourth guests sail free on select voyages. The all-new 'More At Sea' package was designed to deliver the experiences and perks that guests value most for an elevated vacation.
For complete package details, click here
Following guest feedback and to deliver a seamless dining experience, NCL is replacing its specialty dining á la carte pricing with a flat cover charge for sailings beginning on January 1, 2025. For details on the new pricing, click here.
"This has been one of the most exciting journeys we've been on at NCL – always looking to further and genuinely understand what our guests value most during their cruise," said David J. Herrera, president of Norwegian Cruise Line.
Norwegian Cruise Line president David Herrera. (Photo via Norwegian Cruise Line)
"We have invested a lot of time listening to our guests and our travel partners…and we've found that what they want is to see more, do more and enjoy more when they vacation with us. They also want to do so with ease and simplicity, which is why today we are excited to announce the evolution of our signature 'Free at Sea' package to the all-new and elevated 'More At Sea' package.
It will deliver a best-in-class upgraded experience with more variety, choice and value to enhance the guest vacation, including more premium beverage options to choose from, more opportunities to experience our specialty dining restaurants, more connectivity with Starlink's high-speed Wi-Fi, and so much MORE!"
To enable guests to vacation with ease, NCL is rolling out a new mobile app across its fleet by the end of this year. Designed to streamline the guest experience at every point of their cruise journey, the Norwegian Cruise Line mobile app simplifies the cruise planning process and includes enhanced features such as a more intuitive way to browse and make onboard reservations including dining, shore excursions and entertainment; an easier check-in process with reduced steps, a more transparent folio view of purchase history, and a dynamic home screen which displays relevant voyage information at each phase of the cruise vacation.
Check out the latest "Experience More at Sea" video here.
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