MSC Cruises says its upcoming new flagship, MSC World America, will redefine family cruising with unprecedented spaces and activities when she enters service in April 2025, including new programs and facilities developed in partnership with the LEGO Group.
The cruise line previously announced that MSC World America will feature seven distinct districts, each bringing together a range of tailored experiences, with ‘Family Aventura’ becoming the go-to destination for kids and families around the clock.
MSC World America's Sportplex will feature bumper cars (Photo Credit: MSC Cruises)
As a family-owned company, MSC Cruises is known for its award-winning family offerings. MSC World America is set to take that even further with its largest and most technologically advanced kids’ area yet, spanning more than 10,700 square feet (1,000 sqm) across seven different rooms and catering to guests ages 0-17. Guests can expect a range of new concepts, taking family experiences on board to new heights.
“We set ourselves the goal to create the most exceptional kids and family offering at sea with MSC World America,” says Steve Leatham, Head of Entertainment. “Our aim is to give our smallest guests the freedom to express their creativity, play, socialize and explore with amazing spaces and programs that have to be seen to be believed.”
The 'Cliffhanger' swing ride on MSC World America. (Photo Credit: MSC Cruises)
Brand-new activities waiting to be discovered include:
NEW LEGO PARADE: For the first time in the cruise industry, MSC World America will host a LEGO parade with LEGO walkabouts designed to entertain children of all ages. The parade will march through the ship from Family Aventura to the World Promenade once per cruise.
NEW LEGO FAMILY ZONE: Family Aventura will also see a brand-new area for master builders and bricks enthusiasts called LEGO Family Zone. Here, parents and children can play together, and LEGO fans of all ages can unleash their creativity from morning to evening.
The Luna Park Arena on MSC World America will be a shape-shifting high-tech entertainment venue. (Photo Credit: MSC Cruises)
NEW LEGO GAME SHOW: MSC World America will offer a LEGO Family Game Show for the first time in the cruise industry. During each cruise, families will have the opportunity to come together for a team challenge, where parents and children can compete as true Master Builders on board. The competition will feature timed challenges, colourful bricks, and unexpected twists, all culminating in determining the ultimate winner
NEW BOXES FAMILY GAME SHOW: Families will get the chance to compete in “Boxes,” a new fun-filled family game show where each mystery box will contain a blind challenge to overcome to win prizes.
NEW DOREMIX FAMILY DISCO: For dance competition fans, a new version of the Doremix Family Disco will arrive for the first time with new technology and must-see visuals. Parents and children will dance together to win the title of best dancers of the night on the global hits of the moment and original MSC Cruises songs for children.
NEW HIGH-TECH EXPERIENCES: Specifically created for teenagers, Star Shooters, an adventure course in the Sportplex, tasks participants with hitting a target to secure points for ultimate victory while Virtual Reality at Luna Park will give guests access to the latest VR technology experiences, to transport them to other worlds from MSC World America.
NEW LARGEST EVER DOREMILAND: MSC World America will feature the largest, most action-packed Doremiland kids’ area in the MSC Cruises’ fleet, spanning more than 10,700 square feet (1,000 sqm). Home to seven rooms dedicated to different age groups from 0 to 17 years old, it will also be the most technological kids’ area of the fleet with the latest tech consoles on the market, sound and light effects. Baby services are offered in collaboration with Chicco – the leading global baby brand and a long-term MSC Cruises partner. Exclusively on MSC World America, the popular Kids’ Clubs will be open all day, from 9 am until midnight for the duration of each voyage.
NEW 'THE HARBOUR:' At the heart of the Family Aventura district lies The Harbour, a new outdoor park where families can come together to engage in activities, indulge in delicious bites and soak up the sun. The Harbour offers an exhilarating high ropes course, a thrilling new state-of-the-art Cliffhanger attraction, the only over-water swing ride at sea, a family dwelling area, and a playground modelled after the iconic lighthouse at Ocean Cay MSC Marine Reserve in the Bahamas.
For more information about MSC World America, click here.
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