by Sarah Kuta
Last updated: 11:40 AM ET, Wed July 16, 2025
Cunard is celebrating an uptick in bookings following the launch of its 2027-28 sailings.
The cruise line is reporting a 55 percent increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Travelers in the United Kingdom and North America are driving the demand, with bookings up nearly 50 percent in the U.K. and more than 100 percent in North America.
Luxury suites are also seeing a boost. Bookings for Queens Grill and Princess Grill suites increased by more than 100 percent compared to the same launch period last year. Queen Mary 2's Transatlantic Crossings also remain popular.
Cunard’s newest season includes 195 new itineraries departing between April 2027 and January 2028, visiting 115 destinations in 32 countries. The new itineraries include visits to 93 UNESCO World Heritage sites, plus 18 overnight port calls and 33 late-evening departures.
“We're delighted with the response to our 2027 launch,” says Katie McAlister, president of Cunard. “It's wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience."
"Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special," McAlister continued.
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