More Quebecers Listing Vehicles on Turo as Summer Travel Demand Accelerates

Montreal's busy summer festival season is driving increased demand for rental vehicles, and Quebecers are looking to cash in.

According to Turo, vehicle listings in Montreal rose 22% during the first week of May compared to the same period last year, as bookings tied to major Quebec summer events increased 19% year over year.

The car-sharing marketplace said the trend is being fuelled by demand surrounding some of the province's biggest annual events, including the Formula 1 Canadian Grand Prix, Saint-Jean-Baptiste Day, the Montreal International Jazz Festival and Osheaga Music and Arts Festival.

Last summer, Turo hosts in Montreal collectively earned nearly $2 million during those four events alone, according to the company.

Saint-Jean-Baptiste Day is expected to be one of the busiest travel periods of the summer. Turo reports bookings for this year's June 24 holiday are already up 28% compared to last year. During the 2025 Saint-Jean-Baptiste holiday period, hosts in the Greater Montreal area earned nearly $400,000 collectively.

"Quebecers are struggling to stay afloat financially in this economy. From groceries to gas to rentals, costs have climbed and stayed there," said Bassem El Rahimy, Vice President, Turo Canada.

"This is one of the reasons we're seeing a growing influx of Turo hosts join our platform ahead of June 24. From retirees to stay-at-home parents to students, renting out your vehicle is an almost passive way to make, in many cases, hundreds of dollars every month. This is the sharing economy at its best - locals welcoming the world while putting real money back in their pockets."

Since launching in Quebec in 2016, Turo said hosts across the province have collectively earned more than $65 million by sharing their vehicles through the platform.

Turo is a peer-to-peer car-sharing marketplace that allows vehicle owners to rent out their personal vehicles to travellers and local renters.

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