WestJet, Virgin Atlantic Expand Loyalty Partnership

WestJet and Virgin Atlantic have expanded their partnership, allowing members of WestJet Rewards and Virgin Atlantic Flying Club to earn points across each other’s full networks, including VS-WS codeshare flights.

The update takes effect immediately and applies to travel across both carriers’ global routes.

The move is expected to be particularly relevant for WestJet pax travelling on Virgin Atlantic’s Toronto (YYZ)–London (LHR) service, which connects through Toronto Pearson to the airline’s primary hub at London Heathrow.

“Strengthening ties with a world-class airline like Virgin Atlantic has long delivered stronger connectivity for our guests. Today's announcement builds on that foundation, unlocking greater value and expanded opportunities for WestJet Rewards members to engage with our loyalty program,” said John Weatherill, WestJet Executive Vice-President and Chief Commercial Officer.

“By broadening the ways members can earn and redeem WestJet points, we are making it easier for guests to get even more value out of every journey with WestJet and Virgin Atlantic.”

Virgin Atlantic said the enhanced earning and redemption opportunities come as the carrier approaches the one-year anniversary of its return to Toronto service.

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“Our partnership with WestJet continues to strengthen, providing our Flying Club members more choice and connectivity in how they fly between Canada, the UK and beyond,” said Juha Jaervinen, Virgin Atlantic Chief Customer Officer.

“As we approach the one-year anniversary of our return to Toronto, we're pleased to deliver more ways for our customers to earn and burn through Flying Club alongside our partners at WestJet and introduce increased capacity with daily flights on our largest aircraft, 397 –seater, Airbus A350-1000 for the summer season.”

Virgin Atlantic will operate daily summer flights on its Airbus A350-1000, a 397-seat aircraft, on the Toronto–London route.

In addition to earning points, WestJet Rewards members will continue to be able to redeem WestJet points as a form of payment on WestJet codeshare flights operated by Virgin Atlantic. These flights are now available for booking via WestJet.com.

Redemptions on WestJet-marketed flights via London Heathrow include onward service to:

• Dubai (DXB)
• Malé (MLE)
• Cape Town (CPT)
• Johannesburg (JNB)
  
  

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