WestJet Earns 4-Star APEX Award

Image: WestJet Boeing Max 8 (Photo Credit: WestJet)
Image: WestJet Boeing Max 8 (Photo Credit: WestJet)
Jen Mallia
by Jen Mallia
Last updated: 1:35 PM ET, Tue September 16, 2025

WestJet was pleased to accept a 2026 Airline Passenger Experience Association APEX Four Star Major Airline award. The awards are based on “neutral, third-party passenger feedback and insights” which are gathered through APEX's partnership with TripIt from Concur.

According to a release from WestJet, for the 2026 Awards, over one million PNR verified flights have been rated by passengers from more than 600 airlines globally, using a five-star scale. The APEX Five Star and APEX Four Star Airline Awards are independently certified by a professional external auditing company.

"This recognition is a direct reflection of the passion, dedication, and excellence our frontline teams brought to life this year," says Alex Mitchell, Vice President, Guest Experience, WestJet. "It's a huge win for our entire WestJet team—and I couldn't be prouder."

The awards were held as part of the APEX Global Expo in Long Beach, California. This year, WestJet also showcased its uniform on the Expo's global stage during the PCIAW Fashion Show.

"Guest experience is built on global partnerships, and one of the most recognizable parts of that experience comes from WestJet's uniformed employees," says Elise Featherstone, Manager, Uniforms. "The uniform represents more than just attire — it's a symbol of safety, comfort, and trust for every person who travels with us."

In other Canadian carrier news, Porter was named one of the world’s top three regional airlines, and Air Canada snagged a Five Star Major Airline award for the sixth time.

Topics From This Article to Explore

Featured Video

Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...