by Jen Mallia
Last updated: 12:15 PM ET, Fri March 6, 2026
An Air Canada Rouge 737 MAX took off yesterday, marking the first time passengers got to experience the brand’s comprehensive cabin renewal program in use, focused on delivering a “more comfortable, connected, and consistent onboard experience.”
The introduction of these planes is the first step in the fleet transition. According to the airline, it will allow most customers flying Rouge leisure and sun routes across North America and the Caribbean to enjoy upgraded interiors, including personal seatback entertainment, reclining seats and complimentary Fast, Free Wi-Fi sponsored by Bell.
“When customers step onto our aircraft, they should instantly feel a sense of comfort, care, and pride,” said Mark Nasr, Executive Vice President and Chief Operations Officer at Air Canada. “Supported by award-winning service from co-workers across the company, this renewal program is about delivering that feeling consistently, across every flight. Every update is designed with our customers in mind, as we introduce an entirely new Air Canada Rouge product with cutting-edge in-flight entertainment, Fast, Free Wi-Fi, and seats that recline for all customers.”
The cabins are designed for comfort on short-haul flights and are configured with 12 Business Class seats, 18 Preferred seats offering extra space, and 147 Standard Economy seats.
The transformation extends across the entire network. Air Canada’s Airbus A320 and A321 aircraft, currently operated by Rouge, will be retrofitted to Air Canada’s latest design standard, as the airline also prepares for the introduction of new, longer-range Airbus A321XLR aircraft. Upgrades to the customer experience also extend to regional travel, with Air Canada Express aircraft operated by Jazz to be fitted with new cabins and next generation Wi-Fi.
Alongside the announcement of the launch of the first 737 MAX aircraft, Air Canada Rouge revealed a new crew base will be set up in Vancouver. The investment is designed to support more sun and leisure flying from Western Canada.
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