Air Canada has announced the first Professional Women's Hockey League (PWHL) edition of its Fan Flight program, giving young fans a chance to cheer on their favourite teams in person at a game during the PHWL Finals.
"It's been an incredible first season for the PWHL, and as an Inaugural Partner to the new league, we're celebrating the amazing passion of its fans by bringing them closer to the playoff action," said Andy Shibata, Air Canada’s VP, Brand.
"Air Canada's Fan Flight is a beloved, long-running initiative, and expanding it to the PWHL demonstrates our passion for hockey and continued commitment to championing gender equality in sports."
The Air Canada Fan Flight program puts hockey fans at the heart of the action and is one of the many ways the airline gives back to the community.
Air Canada plane. (photo via Air Canada Media)
"We're delighted that Air Canada's latest Fan Flight will give passionate PWHL fans a chance to catch a live game during the inaugural PWHL Finals," says Jayna Hefford, Senior Vice-President, Hockey Operations, PWHL.
"This partnership showcases the tremendous impact brands can have in sports. It's been a record-breaking year for our league and we're excited that this Air Canada program further highlights the incredible achievements and potential of our athletes."
The PWHL has been smashing attendance records, with the game between PWHL Toronto and PWHL Montréal at Scotiabank Arena on February 16 attracting a sold-out crowd of 19,285 – the best-attended women's hockey game of all time. The April 20 game at Montreal's Bell Centre, with a capacity of over 21,000, is projected to set a new record after selling out in minutes.
Canadians are invited to click here and follow instructions to nominate a passionate PWHL young fan who deserves a chance to win. The online contest is open until May 3. Winners will enjoy complimentary airfare, accommodation, and tickets to a game during the PWHL Finals, and more surprises.
Air Canada announced its partnership with the PWHL last December with an inspirational ad campaign titled "We All Fly." The PWHL agreement also builds on Air Canada's prior partnerships in professional women's hockey, and in women's sports including with the Women's National Basketball Association (WNBA), and the planned Project 8 professional women's soccer league in Canada.
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